Association Impact Masterclass – Unlocking the Power of Associations

Today marks the launch of the groundbreaking Association Impact Masterclass, a transformative initiative designed to elevate the power, impact, and effectiveness of association partnerships.

The inaugural class, supported by BESarawak – Seed Fund Contributor – will take place between 25 – 27 April, 2024 in Kuching, Sarawak.

The Association Impact Masterclass, co-created by ICCA, Meet4Impact and GainingEdge is an exciting new training programme, aligning seamlessly with the successful ICCASkills certification programme. This initiative will add valuable enhanced capabilities to the skillsets of association professionals worldwide. Upon completion, participants will receive the Certificate of Association Impact Leadership, which counts towards ICCASkills certification.

ICCA CEO, Senthil Gopinath: “Collaboration, global connections, education, expertise… this unique initiative represents the best of what ICCA does, working extremely closely with partners and facilitators to bring real change and potential to the work that we all do. I appreciate and respect the ambition of intent evident in putting this in-depth programme together, and anticipate the transformative impact that two hugely interactive days in Kuching in April will bring to our thriving global community.”

Amelia Roziman, CEO of BESarawak: “Associations are in the best position to make a real difference in society and through this certification, they will gain the latest knowledge and skills that will strengthen their event design and contribution to societal and economic development. As we aim to become the legacy capital of business events in Malaysia and Borneo and enhance our services and delivery in legacy impact, capacity building will continue to be a key strategy as outlined in the Legacy Impact Master Action Plan. We are very excited to host the first Masterclass in April and welcome everyone from around the world to become Certified Association Impact Leaders. We also warmly welcome other designations to host the Association Impact Masterclass.”

Geneviève Leclerc, Co-Founder and CEO, Meet4Impact: “As an association professional with 30 years working within or for associations of all fields, I am truly excited to be engaging associations to explore impact strategy through this new masterclass. While associations are all for-purpose organisations, understanding how to strengthen their mission delivery by having a strong focus on generating and measuring their impact will elevate their power to drive the necessary social and environmental transformations that are in front of us. It is not just about learning new skills; it is about embarking on a collective growth journey on crafting a lasting impact for their communities and for our society as a whole.”

Gary Grimmer, Executive Chairman, GainingEdge: “Globally, associations play such a significant role in advancing progress and transforming society.  A fundamental purpose of associations is to drive positive impacts for their stakeholders and the broader community.  This new Masterclass will zero in on strengthening the strategic focus on impacts and to manage and measure them more effectively.  Ultimately, it is about extending and building even greater impacts which in turn will drive association growth, success and sustainability.” 

In an era where collaboration is paramount, associations play an increasingly crucial role. Maximising association impact and influence is a focus of all associations. These impacts serve member communities as well as driving broader social, economic, and environmental benefits. The Association Impact Masterclass offers specialised training for associations seeking to explore and extend all of these impacts. This comprehensive programme goes beyond conventional strategies, offering participants unparalled insights and practical tools to scale up their approach to partnerships, and create an effective approach to planning, management, and measurement.

The Association Impact Masterclass is not just a course; it is a catalyst for change. By participating, associations will embark on a collaborative journey that reshapes and recalibrates their influence, ensuring they emerge as true leaders in their respective fields.

Join the ICCA Association Impact Masterclass and be a leader for change in the association landscape.

For full course information, enquiries and registration details, contact us at

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