Target Motication Agency for the 25 th Aniversary

Of Travelzoo

The meeting was held in the sumptuous JW Marriott Venice all’Isola delle Rose and focused on sustainability in tourism.

The Venice-based event agency Target Motivation

(www.targetmotivation.it) played a leading role in the big meeting with which Travelzoo, an Internet company that publishes offers of over 2 thousand travel, entertainment and local activities such as restaurants and spas, celebrated its 25th anniversary.

It was held in Venice from November 2 to 6 at the five-star Hotel JW Marriott Venice Resort & Spa all’Isola delle Rose, a private island 20 minutes away from Piazza San Marco, and brought together around 200 guests from all over the world. It was an authentically international and green event, in the sense that the program was focused on sustainability in tourism.

The activities by Target Motivation Target Motivation took care of the logistics, i.e. the key organization of transfers to and from the airport and to and from the hotel for all guests, as well as of an exciting treasure hunt in the center of Venice, with a rich series of quizzes, trials and tests, both general and connected to Venice and the Lagoon.

Also very successful was the After Party, conceived and organized by Travel Motivation as well, following the gala dinner, with which the ball of the Doges of Venice was reproduced.

A dive in style into the atmosphere of a glorious past.

A statement by Alessandro Sbrogiò, founder of Target Motivation «This Travelzoo event, which had eco-sustainability as its main theme, became an opportunity to talk about the importance of eco-sustainability both as a corporate value and as a peculiar characteristic of a single event. Even more so in this case, where the host city, Venice, needs eco-sustainable tourism more than ever to preserve an increasingly fragile ecosystem. In short, Target Motivation supports Venice by promoting the value of eco-sustainability».

Travelzoo’s feedback was enthusiastic, describing the organization as perfect in every detail, capable of adapting with maximum flexibility to unexpected events, changes and flight delays. Great appreciation for both the treasure hunt and the After Party, which exceeded the best expectations to the point of being classified by many participants as the best of their lives. And special praise for the tech team, guaranteeing impeccable set-up as well as technological efficiency.

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