Also this year, the STB is highlighting Slovenia as a tourist destination and the I feel Slovenia brand at numerous international sporting events. One of the most important events this year is the European Rowing Championships, which starts in Bled today. The event will be held in Bled for the first time in 67 years.
The European Rowing Championships is an excellent opportunity to raise the profile of Slovenia and the I feel Slovenia brand, to strengthen Slovenia’s visibility as a host of major sporting events and to inspire guests to spend their holidays in Slovenia. The STB, as the exclusive partner of the event, is highlighting the I feel Slovenia brand in exclusive positions during the Championships.
On this occasion, MSc. Maja Pak, the director of the Slovenian Tourist Board, highlighted: “The European Rowing Championships is one of the biggest international sporting events hosted by Slovenia this year. More than 50 million sports fans are watching the Championships on TV.
This is why the Slovenian Tourist Board has paid special attention to presenting Slovenia in a promotional video during the coverage of the races and to highlighting the I Feel Slovenia brand at various locations of the competition venue, in full view of the TV cameras and against the backdrop of Bled’s unique natural surroundings. Sports tourism is one of the fastest growing segments of the tourism industry with a high multiplier effect, which contributes significantly to the objective of deseasonalisation of Slovenian tourism.
It offers numerous opportunities for local community involvement and activation, as well as for nature protection and sustainable development. Last year, the STB carried out promotional activities at almost 60 international sporting events hosted by Slovenia, and this year this number is expected to be even higher.”