Thailand Clinches 94 Leads
In a sign that the world is returning to Thailand for MICE, Thai exhibitors at the first in-person edition of IT&CMA in 2 years clinched 94 leads with an estimated 10,362 potential overseas attendees. Thailand Convention & Exhibition Bureau (TCEB) estimated that the leads will bring into Thailand 683 million baht in revenue.
IT&CMA 2022 adopted a hybrid format, taking place physically at Bangkok Convention Centre at CentralWorld from September 20–22 and digitally for another additional six days. It attracted exhibitors from nine destinations – Hong Kong, Indonesia, Japan, South Korea, Malaysia, Monaco, Philippines, Taiwan, and Thailand. There were 1,003 onsite participants and 224 online buyers.
This year TCEB-supported Thailand Pavilion housed a representative from Thailand Incentive and Convention Association (TICA) and a total of 34 exhibitors from Bangkok, Chiang Mai, Pattaya, Phuket, Hua Hin and Khao Lak, consisting of 26 hotels, 4 convention centres and 4 DMCs. Meanwhile, the three MICE Cities in the northeastern region set up ISAN MICE booth, featuring suppliers from Khon Kaen, Udon Thani and Nakhon Ratchasima.
At the end of the physical event, Thai suppliers gained a total of 94 leads and 10,362 pax which is estimated to produce 683 million baht in revenue. The leads are from India, Singapore, US and Europe, such as Czech Republic, Germany, Poland and Belgium. The industries represented are pharmaceutical, IT, automotive and insurance.