The Slovenian Tourist Board is all about firsts: the first country-wide destination to be green certified, the first to commit to regenerative tourism on a national level, and now the first European country to host The Transformational Travel Council’s (TTC) annual gathering – TRANSCEND ‘22 – an event designed to shift the tourism paradigm from extraction to regeneration through transformation. The event will take place October 9 – 12, 2022 in Logar Valley.
TRANSCEND ’22 will take place from October 9 to 12 in Logar Valley, and will be attended by 100 foreign and Slovenian representatives of the tourism industry, including the most influential tour operators and travel agencies, media representatives and travel industry experts. The aim of the event is to influence the transformation of the travel industry through networking and active participation, and to contribute to the search for answers to current questions. The conference highlights the importance of the role of tourism as a catalyst for positive changes in the world.
With regards to TRANSCEND ’22, Maja Pak, M.Sc., the director of the Slovenian Tourist Board, highlighted: “Slovenia is proud to host TRANSCEND ‘22. The Transformational Travel Council is a partner who matches our vision for sustainable tourism. The conference will be a fantastic opportunity to showcase Slovenia to a global audience and highlight the key steps we have taken to become one of the most sustainable tourist destinations in the world. We look forward to working together with members of the travel industry, committed to sustainability from across the world, to find solutions and generate positive change through travel.”