M. I. C. E.

PITE 2021 returns with focus on Asia Pacific, Middle East, Europe and UK

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Photos by PCEB

Penang, Malaysia.- The Penang International Travel Exchange (PITE), Malaysia’s only homegrown business events tradeshow will be expanding to four different regions this year in a digital tradeshow format once again.

Owned by the Penang Convention & Exhibition Bureau (PCEB), the PITE 2021 Digital Show is organised by Penang-based Professional Conference Organiser (PCO) ACE Conferences & Exhibitions and partnered with Official Media Partner – Travel Industry Network (TIN) Media.

As shared during the press conference held at Tropical Spice Garden, the official streaming hub for this year’s PITE 2021 Digital Show, the travel exchange will happen from October 25 – 26 for the Asia Pacific and Middle East regions, while from October 28 – 29 will focus on the Europe and UK regions.

The PITE 2021 Digital Show’s programme will incorporate key components such as business matching between buyers and exhibitors, as well as creating an extensive marketplace for the travel and business events industries to welcome back future international businesses into Penang and Malaysia within the next few years.

Other parts of the programme include virtual networking sessions and some education sessions, all taking place virtually in a simulated exhibition centre. The show will have more than 100 buyers, with 40 exhibitors from Penang and throughout Malaysia.

“As we start to prepare for the possibility of international travel soon, it is important for us to proceed with our existing marketing efforts, while still revolving around the message of safety and security in travel and in organising events,” said Ashwin Gunasekeran, CEO of PCEB during his speech.

Penang holds great promise as a preferred destination for tourism and various business events activities especially for the European market, namely ones from Corporate Companies, Travel agents, Incentive/ Motivation Houses, Meeting Planners as well as Associations,” he shared.

“We are looking forward to the lifting of restriction measures and move on to the next phase of the National Recovery Plan when the vaccination rate hits 90%,” shared The Hon. Yeoh Soon Hin, Penang State Executive Councillor for Tourism and Creative Economy.

“Soon, I am certain the Malaysian borders will be opened for international guests, and I assure you that Penang is ready, prepared and all set to welcome them,” he continued.

More details can be found at www.pite.my or email to info@pite.my for more enquiries.

Supported & owned by organised by speech by yb Yeoh Soon Hin

Penang State Exco for tourism & creative economy

Good morning and I hope you are doing well and staying safe.

It is great news for Penang’s business events and tourism industry that the Penang International Travel Exchange (PITE 2021 Digital Show) will be happening again virtually for the second year from 25 – 29 October.

I am proud to share that despite the challenges posed by movement control orders, Business Events Penang through Penang Convention & Exhibition Bureau (PCEB) is committed to reaching out to key markets internationally.

Together with PCEB, the Penang State Government continues to ensure that Penang is a responsible destination for tourism and business events. We continue to emphasise on necessary precautions and efforts such as the state-led Responsible Tourism campaign as well as the Next Normal Guidelines for Business Events that organisers can get hold of, in understanding how events can be carried out in the New Normal.

Through PITE 2021 Digital Show, we will continue to showcase the available infrastructure and upgraded facilities that can cater to physical events in the future, as well as host large virtual and hybrid events.

The recovery of Covid-19 is taking much longer than we expected, but it is certain that there is light at the end of this tunnel.

On this note, I am glad to share that Penang is one of the leading states in vaccination rates for first and second doses, and as of 8 October, the total 1st dose vaccinations for adults in Penang has surpassed the 80% benchmark.

We are looking forward to the lifting of restriction measures and move on to the next phase of the National Recovery Plan when the vaccination rate hits 90%.

Soon, I am certain the Malaysian borders will be opened for international guests, and I assure you that Penang is ready, prepared and all set to welcome them.

To all tourism and business events industry players, do not miss the chance to showcase your products and services at PITE 2021, which is a catalyst to prepare you for the reopening of tourism and business events.

Ven America Group

IMEX, MMGY Hills Balfour & MMGY Travel Intelligence Europe

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