M. I. C. E.

ASM Global Announced as Operator of Largest Exhibition and Convention Centre in the Middle East


ASM Global, the world’s leading producer of entertainment experiences has announced its recent appointment as the managing operator for Bahrain International Exhibition & Convention Centre.

The project is set to complete construction in 2022 and will mark the launch of the region’s largest exhibition and convention centre on a total site area of 309,000 sqm.

ASM Global was successfully appointed by Bahrain Tourism & Exhibition Authority (BTEA) as the managing operator of choice after an extensive tender process in which ASM Global achieved preferred bidder status to manage, operate and programme the new destination due to its track record of success in managing venues of a similar stature across the world.

The centre will bolster Bahrain’s position as a leading Business Events hub internationally with a total build-up area of 149,000 sqm. Offering 95,000 sqm of exhibition space over 10 halls, a 4,000-seat tiered auditorium, 95 meeting rooms, Royal & VIP Majlis, supported by event organisers’ offices and a 250-seat capacity restaurant.

ASM Global’s renowned portfolio is anchored by the most iconic arenas, convention centres and stadiums across five continents, meaning it’s ideally placed to maximise the venue’s appeal and success. The brand-new destination will feature state-of-the-art technology, as well as having the highest level of flexibility to host a range of events from exhibitions and conventions to concerts, live events, weddings, seminars and much more.

ASM Global APAC Chairman and Chief Executive, Harvey Lister AM congratulated Bahrain Tourism & Exhibition Authority (BTEA) on their foresight in ensuring Bahrain would be at the forefront of attracting tourism investment and international events to the region.

“We are delighted to have been appointed the operator of what will be a landmark development, which will further position Bahrain as a growing international destination helping to drive growth and create jobs as well as a legacy for the Kingdom. We look forward to working with Bahrain Tourism & Exhibition Authority in creating a brand-new exhibition and convention hub at the heart of the region”.

Iain Campbell, Executive Vice President, ASM Global – Gulf Region added “The appointment as managing operator is testament to ASM Global’s expertise, knowledge and experience in bringing venues to life across the world. Our aim for Bahrain International Exhibition and Convention Centre is to create a venue with its own distinct identity that resonates with MICE visitors as well as the leisure and tourism market that benefits the local economy and enhances the Kingdom’s status globally”.

Bahrain Tourism & Exhibition Authority Chief Executive Officer Dr. Nasser Qaedi said “The new centre will reinforce the Kingdom’s status regionally and internationally and Bahrain’s position in the MICE industry. We look forward to working with ASM Global to attract international exhibitions and conferences to be held in Bahrain”.

Bahrain International Exhibition & Convention Centre is currently under construction, with the opening planned for mid-2022. Readers can find out more by visiting http://www.bahrainiecc.com

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