M. I. C. E.

BMA House continues to develop hybrid and digital offering


As part of ongoing investment in the services most needed by clients, BMA House’s expert technicians have created a range of hybrid and digital event packages that reflect ongoing changes in the corporate and association meeting industry.  These upgrades will ensure BMA House’s place as a leading London hybrid venue.

BMA’s flagship space, the Great Hall, is currently undergoing refurbishment that includes a fully equipped Hybrid Virtual Studio. A bespoke, custom-build to fit the Great Hall, the Studio is one of a kind and includes a prominent 20×10 green screen, 4 x PTZ HD camera set-up, streaming PC, VMix 4k Pro Software, relay monitors and professional lighting.

Including options for webcasting, breakouts, speaker only conferences and exhibitor/sponsor packages, the offering reflects both the challenges presented by COVID-19 and the future needs of event organisers.

Highlights from the packages include:

  • Webcasting – fully branded live streaming platform with up to 2,000 viewing hours of content. Created using professional cameras and sound suite managed by two technicians.
  • Fully Equipped TV Studio Layout including – Interview/chat style set up, sales or product launches, conferences/meetings, AGM’s etc. All with the ability to bring in remote guests to feature in the event.
  • Fully Virtual – Including a fully brandable Teams/Teams live solution and GotoWebinar platform
  • Dedicated technical support – taking the pressure off event organisers to ensure a smooth-running hybrid event from start to finish.
  • Breakout sessions – available direct from main sessions or via bespoke joining links. Full presentation setup with Q&A and interaction for up to 250 delegates.
  • Exhibitor and Sponsor spotlights – interactive demonstrations, virtual pitches and scheduled Q&A sessions. Run live or created in advance by professional film and edit teams.
  • Fully digital meetings – facilitated by BMA’s technical experts and capable of hosting virtual events for up to 2,000, this option takes away the hassle and challenges of running a digital event, allowing organisers to focus on the content.

Home to the British Medical Association since 1925, the sustainable venue boasts 22 unique and versatile spaces for up to 320 (without social distancing), including 11 purpose-built meeting rooms, all fitted with cutting edge AV technology.

Sustainability is a way of life for the team at BMA House, adopting green initiatives is essential, not only for the venue but also for clients, suppliers and events. As part of an ongoing drive to ensure event spaces provide top of the range technology, BMA House will also guarantee this is carried out in the most sustainable way, keeping a delegate’s carbon footprint as low as possible. In essence, BMA House is delivering the perfect balance between sustainability and technology.

Digital and hybrid solutions offer a new take on the concept of sustainable events.  Digital only events have a far lower impact on the world as travel decreases. In addition, hybrid events allow event planners to market to a wider audience, bringing in more people both domestically and internationally for (relatively) little cost, helping to increase attendee numbers on the day and create an overall more engaging event.



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