M. I. C. E.

Dubai Kicks of Business Events as Post-Covid Recovery Takes Shape


Region’s first live, interactive networking business event of H2 2020

On 16 July, Dubai World Trade Centre hosted the Ai Everything x Restart Dubai Summer Conference, the MEASA region’s first live, in-person business event to be hosted in H2 2020, driving forward the resumption of the global events sector. Showcasing the profound effect of artificial intelligence on the UAE’s pandemic recovery, the event also exemplified how participating entities, technologies and prototypes can revolutionise the country’s private sector and its growth prospects in the coming years.

Dubai World Trade Centre implemented comprehensive regulatory protective measures at the venue, including temperature screening, social distancing, contactless transactions and hygiene protocols, with all upcoming events set to be conducted similarly in a highly controlled manner to ensure adherence to the strictest health and safety protocols for public wellbeing.

His Excellency Helal Saeed Almarri, Director General, Dubai Tourism (DTCM) and Dubai World Trade Centre Authority (DWTCA) said: “Artificial intelligence will transform every industry in the UAE and will provide wide-reaching economic benefits, while the MICE sector remains essential to both the UAE’s economic diversification agenda and Dubai’s GDP, as well as being a crucial driver behind the development of a knowledge-based economy and a self-sustaining entrepreneurial ecosystem.

Visitor safety and assuring a seamless experience for every participant remains our number one priority, and the Ai Everything x Restart Dubai Summer Conference provides a platform for us to implement best-in-class protocols and standards for the resumption of MICE activity, reinforcing Dubai’s status a world-class MICE destination and serving as an international model for MICE resumption.”


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