M. I. C. E.

Rally for Recovery


What’s needed to promote our industry as a catalyst for recovery from COVID-19

Prior to the COVID-19 crisis, the meetings industry was an essential component to Canada’s economy, employing 229,000 Canadians and contributing $19.3B to GDP. Like all sectors of the visitor economy, COVID-19 has dramatically impacted our business; however, unlike other sectors, necessary physical distancing measures and travel restrictions to prevent the spread of this disease have meant that nearly all business in the near future has cancelled or postponed. The Meetings and Business Events sector is in serious jeopardy. A well-informed and thoughtful recovery with specific government support will be essential to the long-term sustainment of the thousands of businesses in our industry.

Knowing that we are a critical part of any economic recovery, many leaders in our industry are meeting regularly to define a made in Canada solution for Meetings and Business Events.  We are being proactive in establishing protocols and processes, unlike some mass gatherings, we create business interactions in a clean and healthy environment, in world class venues and hotels that will keep convention and conference attendees safe. That is our number one goal as we embark on our road to recovery.

We call upon government to work closely with the Meetings and Business Events industry to establish protocols to reopen our business sector. Given the professional nature of the industry, we are positioned to deliver events in a safe and controlled fashion; thus, keeping our delegates safe while kick-starting the Canadian economy so that we can all recover quickly.

Meetings Mean Business Canada operates on behalf of the Canadian meetings industry and over the last several weeks, we have focused our efforts on the path forward, however, we need your help. Today, we launch a special segment of e-blasts we’re calling “Rally for Recovery.”

We encourage you to watch the short videos below to learn more about our industry and the people that make it so impactful. We also encourage you to review the recovery plan released by the Tourism Industry Association of Canada (TIAC) earlier today on TourismMatters.ca for a comprehensive overview of how our industry plans to advance. We will be in touch again soon with further communications. We appreciate your support and would welcome the opportunity to work further with you on planning the recovery of the Canadian Meetings and Business Events sector.

Clark Grue

Chair, Meetings Mean Business Canada


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